Saturday, December 12, 2015

Should You Invest In Wearable Art?

Conventional wisdom will tell you that the right and proper place to display your art collection is in your home, but a new collaboration between German online luxury behemoth Stylebop and jewellery label CADA means that, if you wish, your art can go wherever you go

Keen art collectors as well as fashion entrepreneurs, Mario and Thorsten Eimuth - the Stylebop founders - have partnered with German fine jewellery house CADA to help bring to life the designs of three of the contemporary art world's leading talents: Aaron Curry, Andy Hope and Jonathan Meese to create the Cada Goes Art collection.

"Collecting art is something very personal," Mario Eimuth told us. "When CADA approached us that is exactly what resonated about the project - the personal feel. It was a true collaboration; the artists were using jewellery and its techniques as a new medium, a fresh way of expression. We loved that seamless fusion and all of the amazing pieces it yielded. They really are wearable works of art."

Created in their three, very distinctive, styles, the pieces draw on each of the artists' signature aesthetics, translated to become wearable objets d'art using only the most precious materials, from gold and sapphires to diamonds - not that the medium changed the approach for the creatives themselves.

"I really thought of it as an artwork, so it was just a continuation of my practice," artist Aaron Curry explained. "I approached it exactly the same as I do any of my sculptures, it was simply a matter of working in a different scale, surface, and with different materials."

Herbert Kopp, the founder of CADA who played matchmaker for the project, realised a long-term dream in bringing the collaboration to fruition.

"I have wanted to create a project in the realm of artist jewellery for a very long time," Kopp told us. "As a jeweller and art collector, I have always admired the jewellery work of artists such as Pablo Picasso, Salvador Dali, Jeff Koons, Man Ray and Alexander Calder, to name but a few. Aaron, Andy and Jonathan have been friends of mine for a very long time, and artists who I felt would have a good connection with jewellery. The entire process, from first sketches, to the finished collection, was so enjoyable - and the pieces speak for themselves."

The collection launches today, exclusively on Stylebop, priced from €6,000 to €185,000.

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