Thursday, December 17, 2015

Gigi Turns Designer

Not content with conquering the catwalk, Gigi Hadid has turned her talents to fashion design, collaborating on a capsule collection with Tommy Hilfiger.


"I never thought I would be asked to design a capsule collection, so it still feels like a dream that Tommy approached me to collaborate," enthused Hadid following the announcement today. "His company is one that I genuinely love and have been a fan of for my entire life, and Tommy is the easiest, most fun person to work with."


"I have always looked up to his brand, campaigns and design style," she continued. "I think our collection celebrates the iconic Tommy lifestyle and mixes a bit of everything: there are styles that are really hippie-chic, styles that are sporty streetwear, and styles that are tomboy but girly; everyone's is going to love a different part of it."


Set to hit shops in the autumn of 2016, the collection will comprise sportswear, footwear, accessories (including watches and sunglasses), as well as a new fragrance, all of which "celebrate Hadid's unique take on modern style, fused with Hilfiger's signature 'classic American cool' heritage", according to the brand, which is no doubt hoping to capitalise on Hadid's global social-media reach to help the pieces fly off the shelves.


"I've known Gigi and her family for years, and it has been amazing to watch her grow into one of the world's top models and most-followed fashion influencers," said Hilfiger. "Gigi has walked in our runway shows and now we are thrilled to continue our collaboration with her as the new face of Tommy Hilfiger womenswear and fragrance. She is truly the definition of today's 'Tommy Girl' - her magnetic personality is bright and always optimistic, and her style is confident, effortless and cool."

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