Who Will Secure Caitlyn’s Campaign Debut?

With a ubiquitous Vanity Fair cover and record-breaking Twitter debut under her belt (breaking Barack Obama's record to reach 1 million followers in the shortest time ever), Caitlyn Jenner has had an eventful week - but the really lucrative conversations start now. Social media sway and cover girl looks make for a desirable campaign star indeed - but which brand will be the first to win her heart (and face)?

MAC - owned by Estée Lauder, which already boasts Jenner´s daughter Kendall as a campaign star - is the frontrunner, with Page Six reporting that the company has already had "several high-level meetings over the past few months" with the reality television star and former Olympian. The company has previously enlisted drag queen RuPaul, as well as other stars - including Ricky Martin, Beth Ditto, Elton John, Miss Piggy, KD Lang, Rihanna, Lady Gaga and Nicki Minaj - who epitomise its inclusive ethos: "All ages, all races, all sexes."

Although MAC has not commented on the rumours, Page Six asked Estée Lauder group president John Demsey about Caitlyn's cover at the CFDA Awards, and he could scarcely have been more glowing, calling it: "Simply amazing, iconic, epic, disruptive, bold and glamorous," adding, "There's never been someone with that level of celebrity who's ever done something so bold and so visible in public, and it's done very elegantly and glamorously."

Perhaps slightly overwhelmed by her newfound style idol status, Jenner tweeted "What the hell am I going to wear?" yesterday, accompanied by a link to a statement revealing that she will receive the Arthur Ashe Courage Award at the 2015 ESPY Awards in mid-July. In her Vanity Fair photoshoot, she wore designs by several classic New York labels - including Zac Posen, Badgley Mischka and Donna Karan - but some of the fashion world's biggest names could also be interested in featuring the star.

Givenchy designer Riccardo Tisci is a close friend of Jenner's stepdaughter Kim Kardashian and her husband Kanye West (even creating their wedding outfits), and has been a vocal advocate for LGBTQ rights, casting transgender model Lea T, his long-time friend, as the face of his previous campaigns. Marc Jacobs, also a LGBTQ supporter, is famous for enlisting the most talked-about person of the moment to star in his campaigns, with previous stars including a pre-design-career Victoria Beckham, newly controversial Miley Cyrus, and Winona Ryder immediately following her shoplifting charge (for allegedly stealing Marc Jacobs clothing).

Jenner may be used to Olympic-level competitions, but when the bidding starts to secure her services as a style ambassador the games will really begin.