Big Changes At Galliano

It´s all change at John Galliano:the brand has revealed a new visual identity to coincide with the introduction of a premium-contemporary line following a licensee deal with Modalis.

"Because writing a new chapter is as much about how the words appear as what they say," reads the brand's official release, in which Bill Gaytten - creative director of the label since the eponymous designer himself was dismissed back in 2011 for making anti-semitic remarks - says: "Now is the right moment to bid farewell to the old gothic gazette lettering. We have a great opportunity to reimagine a look that is both timeless and of our time."

Franck Durand is the man behind the overhaul (the previous logo has been in use since 2000), which encompasses packaging as well. "Embedded in this new identity is the energy of late Eighties London, when artists and designers twisted established ideas. This refined-meets-raw attitude, also at the heart of the maison, has strong graphic potential, so we played off that."

A campaign shoot is to follow as is the launch of the aforementioned off-runway collection, which aims to be more accessible in reach and price point.

"Developing this expanded line has been exciting as far as conceiving an expanded look and feel to the brand. While the runway expresses the talent and skills of our atelier, these clothes embody newness with wide appeal," says Gaytten.

"We're excited by what the logo and all the subsequent initiatives represent. We believe this new visual identity expresses a resurgence of Maison John Galliano's creative output and revival of its original ideas," adds Dominique de Longvialle, chief executive officer.