Viktor & Rolf To Stop RTW

Viktor and Rolf  has announced its intention to terminate its ready-to-wear line, following its autumn/winter 2015 collection. Instead, the brand intends to focus attentions on its couture and fragrance ranges, with majority shareholder Renzo Rosso calling the move "a strategic decision to position the Viktor & Rolf brand in the highest luxury segment of fashion".

"We feel a strong need to refocus on our artistic roots. We have always used fashion to communicate, it is our primary means of artistic expression," designer Viktor Horsting told WWD stating that he and his design partner Rolf Snoeren had " started  to feel creatively restricted" by the relentless ready-to-wear schedule and that "by letting go of it, we gain more time and freedom."

The move echoes that of Jean Paul Gaultier, which last year announced that it would be stopping its ready to wear line after nearly four decades to focus on couture.