Sunday, February 8, 2015

Meet The Fashion Fund 2015 Shortlist

Emilia Wickstead,  Holly Fulton, Mary Katrantzou, Michael van der Ham, Mother of Pearl, Osman and Sophia Webster have been announced as this year's BFC / Vogue Designer Fashion Fund shortlist. The seven British-based brands will compete for the prize - comprising of high-level mentoring as well as a £200,000 grant - designed to take their business to the next level.

"It was exciting to have such a diverse shortlist to consider, all of whom have carved out a distinctive niche for themselves," Vogue editor Alexandra Shulman, who also chairs the Fund committee, said of the shortlist. "I  congratulate all of them for reaching this stage in a highly competitive arena."


Caroline Rush, CEO of the BFC, applauded the chosen candidates who she said "have the incredible potential to change the future of British fashion and are all worthy candidates for the 2015 BFC/Vogue Designer Fashion Fund".

This year's BFC/Vogue Designer Fashion Fund will be documented in a series of documentary clips. In the second episode, we see the shortlist as they face the judges to present their business plans and convince the committee why they should be the 2015 winner. Watch the latest episode below.



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