BFC Announces Fashion Film Winners

The BFC has announced its Fashion Film winners for the autumn/winter 2015 shows at London Fashion Week. House of Holland, Jean Pierre-Braganza and Gareth Pugh will each receive funding to create a short that will be screened at a special breakfast event at the showcase later this month.

The initiative, which is sponsored by River Island, has been funding designers on the official London Collections: Men and London Fashion Week schedules wishing to use film as a medium since Februrary 2012, including Jonathan Saunders, Mary Katrantzou, Nicholas Kirkwood and Sibling.

Jean-Pierre Braganza will work with River Island on his film, employing the skills of Google Cardboard,  a new form ofsoftware that enables users to experience film through a virtual reality headset and a smartphone app.

"We're delighted to see River Island using Google Cardboard  to create such an innovative, immersive and interactive piece of film, turning their customers' smartphones into a virtual reality experience," said Peter Fitzgerald, UK sales director at Google and president of the BFC Digital Pillar. "It's a great example.¨