Joan's Jeans

Joan Smalls has followed in the footsteps of her fellow Victoria's Secret model Candice Swanepoel and designed her own denim collection. The sixteen-piece edit for LA-based label True Religion, comprises everything from traditional denim to contemporary separates - perfect for getting that off-duty model look, that Smalls nails so well, down to a tee.

The model excitedly announced the news, with an accompanying image of the collection's campaign, on her Instagram account, saying: "So excited to announce my first ever design collaboration with @TrueReligion!"

Joan Smalls

Branching out into brand-related work is something of a career trajectory for a Victoria's Secret muse. Prior to  Swanepoel´s launch last month, fellow stars including Rosie Huntington Whiteley and Alessandra Ambrosio have successfully dipped their polished toes in the design pool, with arguably its most successful graduate, Gisele Bündchen, currently ranked as the highest-paid supermodel in the world thanks to her multiple collaborations and brand endorsements.