Kate Moss And Cara Delevingne:Together At Last For Burberry

British label Burberry has launched its new fragrance, My Burberry, with a bang in a campaign starring iconic supermodel Kate Moss and icon-in-the-making Cara Delevingne.

Shot in black and white by Mario Testino, the campaign marks the first time the Brit ‘it’ girls have been on set together, and features Moss and Delevingne in matching Burberry Heritage trench coats.

Christopher Bailey, Burberry Chief Creative and Chief Executive Officer, who developed the scent in collaboration with master perfumer Francis Kurkdjian, says the fragrance reflects the brand’s past, present and future.

Kate And Cara

“My Burberry is the true embodiment of our brand, in scent, in design and in attitude. A fragrance that takes its lead from the iconic Burberry trench has to be outstanding in every way,” says the designer.

The fragrance evokes a “London garden after the rain”, a quintessential British scent, and borrows elements from the label’s classic trench for its honey-coloured bottle and a hand-tied ribbon made from English-woven gabardine, a throwback to the coat’s original fabric.

Available this week from September 7, this release is the brand’s most personal and interactive launch to date, with Burberry.com and select stores including Burberry’s Sydney flagship offering bespoke monogrammed bottles. Personalised Christmas presents, anyone?