Victoria Beckham's Fall Collection Gets The Artistic Treatment

In February, designer Victoria Beckham showed her  eponymous fall 2014 collection —full of sleek, feminine pieces—to a crowd of admiring fans, including her family.The designer chose not to show her diffusion line, Victoria Victoria Beckham, on the runway this season, however, opting instead to go a more artistic route.

Shot by contemporary art photographer Todd Hido, the collection—comprised of colorblocked tunics, lady-like shifts, and youthful, bug-print dresses—is shown in a moody, dramatic light. With the emphasis on texture this season, from the intricate embroidery and sparkly lamé to the delicate glass beading and rich, velvet fabric, Beckham chose to debut her collection, not with a traditional look book, but with a video that would highlight the detailed garments and bring the clothes to life:

"The idea of telling a story and using different characters enabled us to work together to create something different from the usual Look Book format both in photography and film," Beckham said of the collaboration.

Victoria Beckham

Enjoy the short film shot by Hido and check out the Victoria, Victoria Beckham fall 2014 collection, now available for pre-order, on victoriabeckham.com.