While there was still no light to be shed on the creative director gig at this morning's unveiling of the pre-spring/summer 2015 collection, over at Mulberry HQ (other than that there will be no catwalk show at LFW until they have one), there were a few shards cast on the overall direction of the brand - something which had been seen to be floundering over the last two years with Bruno Guillon as CEO. The former managing director of Hermes exited Mulberry in March this year,before which he had streamlined the label's quintessential fun factor, prices were raised and fashion week parties were no more.
But fun and charm look set to be back on the agenda for the interim. "Mulberry's girl is in a carefree upbeat mood, wafting her way through an English country garden," reads a quote issued by the brand, reiterating that she is "as carefree as can be".
But it's fair to say that the accessories do most of the talking here - not least because they come in punchy pink and orange, blue and green shades that can't help but catch and then hold hostage the eye. Among the line-up is a the new Blossom tote, punctuated with the Mulberry motif at its centre; the brand new Darcie, a little box style inspired by camera bags; the Alice and Dorothy bag families, which riff on the satchel; as well as an update on the Cara bag.