Friday, June 20, 2014

Louis Vuitton's World Cup Case

It seems that everyone is partial to a spot of  World Cup fever - including Louis Vuitton. The brand has revealed that its monogrammed case, commisioned by FIFA and especially designed to carry the solid-gold World Cup trophy, will make its second appearance at this year's hotly anticipated final.

The case, which was first designed for the 2010 World Cup held in South Africa, was hand-crafted in Louis Vuitton's famous Asnières workshop and has all of the brand's signature detailing, including brass locks, monogrammed LV canvas and hardware corners.

Louis Vuitton
But it's not the first time that the brand has been associated with a major sporting event. It also made the trunk that holds the world's oldest trophy, America's Cup, which dates back to 1851.

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