You've got to hand it to him, the guy's got balls...on and off the court.
Tennis champion, Rafael Nadal, has been stripping down once again for his second campaign with Emporio Armani.
The 25-year-old made an appearance at Macy's Herald Square in New York on Thursday 25 August, where he saw the new campaign photos for the first time.
The sports heart-throb was dressed head to toe in Armani as swarms of female fans chanted 'Rafa, Rafa', but the tennis ace wasn't bemused at all.
'It has happened a few times,' he said. 'It is nothing new for me.'
The tennis ace, who disappointed fans by keeping his top on, spoke proudly of working with the Italian designer label and how it had changed his style: 'Now that I’m working with Armani [it] is a new experience. It’s a different world that is very positive for me. I enjoy it a lot.'
The two new shots of the AW/11 campaign shows a polished Nadal wearing nothing but a pair of tight briefs and a smouldering stare in one photograph, and an unbuttoned pair of jeans in another.
He first modelled for the label back in January, but the news came as a shock to his fans who knew him for his shy and reserved attitude.
However, Nadal was quick to point out that he hasn't become fashion-obsessed, nor does his girlfriend, Maria Francisca Perello, offer him style advice. 'If I see something I like, I get it,' the Spanish player said.
His contract with Armani sees him follow in the footsteps of football players, David Beckham and Christiano Ronaldo.
But it's not just fashion that Nadal's interested in. With the start of the U.S. Open Tennis Championships being just days away, the sportsman has been busy practising on a daily basis, but he has also found time to catch a Broadway show in the form of Mamma Mia: 'The music was fabulous,' he said.
The champion is currently staying in a hotel near Central Park and has admitted he loves 'being around all the people' in the busy city, which is great as it means he can stand and admire his 20ft billboard all day long amongst the hustle and bustle of Manhattan. Perfect.