During fashion week, the designer took over Central Park’s Cherry Hill Lake to make a statement with Polo for Women, a major push for the firm. The show’s technology was groundbreaking. Pretaped against a green screen, the models were set into a digital, brick-by-brick re-creation of New York street scenes: brownstones, the Brooklyn Bridge, parts of the skyline, the Polo store, the Bethesda Fountain in Central Park. The 10-minute video was projected against a five-story-high water image on the lake, creating a holographlike effect.
The production, at 9 p.m. on a brisk Monday night, made a splash as Ciara, Kendall Jenner, Karlie Kloss, Diane Von Furstenberg and Barry Diller and the entire Lauren clan looked on.
It started with the digital moon rising and ended as the man himself (or, rather, his hydro-holographic image) took a runway bow on the lake and danced a little Fred Astaire move.
It prompted quite a reaction from the crowd, which included Ben Stiller, who has been teasing a Zoolander sequel for some time. He was overheard whispering to the designer after the show, “I’ve got a part for you.”