They are surrounded by music and dance as 50 impeccably dressed dancers give a performance inspired by the “golden age of cinematic musicals” to a song by British songwriter Ed Harcourt titled "The Way That I Live", which is due to be officially released in December as a single.
Romeo, who has clearly inherited some moves from his Spice Girls mum is featured dancing clad in a mini-me version of the brand’s iconic Heritage trench coat, cashmere scarf and a black suit – matching the older gentleman dancers - and even a golden raincoat from the autumn/winter collection.
This latest campaign follows Romeo’s modelling debut at the age of 10, when he led Burberry´s spring/summer 2013 print campaign. His modelling career got off to a flying start with his image emblazoned all over glossy magazines and giant banners worldwide.
The film was launched last night in a star-studded event at the brand’s 4,000 square-foot global flagship store on Regent Street in London. From London with Love was was directed by multi-talented Chief Creative and CEO Christopher Bailey, who’s known for handpicking home-grown actors, musicians and personalities to star in his campaigns and shows.
Commenting on Romeo’s second job for the house, Bailey said: "It continues to be an utter joy working with Romeo.
"He has charm, style and great energy! I'm delighted that he's the lead role in our festive campaign."