Friday, November 14, 2014

Armani Takes Fashion Week Stand

Giorgio Armani has confirmed that his eponymous brand will show on the sixth, and final, day of Milan Fashion Week in February, in a move that signifies a stand against the Italian autumn/winter 2015 show season being shortened to five days, as was the case this September.

"I want to personally thank Giorgio Armani who gave proof of great sensitivity and generosity towards the Italian fashion system," the Italian Fashion Chamber president, Mario Boselli, told WWD.

Giorgio Armani
The confirmation of the schedule also indicates that Armani has been placated by the Italian Fashion Chamber. The designer was extremely vocal in February in his critique about the way the Chamber had managed the schedule, which allowed for fashion editors to leave Milan early, therefore missing his show because he was the only "big name" to show on the last day.

"There are some who prefer to snub the Giorgio Armani show and go to Paris," he said at the time. "When we decided to show the last day, other big brands were involved. But currently this is an empty day. Does this mean protecting the Italian fashion? Where is the Camera? I rejoined it but I can always exit again. I can just put in a phone call."

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