The line, which was introduced in 2011, has previously shown in salon-style presentations. Hallmarked by ultra-feminine and romantic cocktail dresses and gowns, the line falls under the demi-couture category, as it is available in limited quantities in contrast to true haute couture gowns which are bespoke, made-to-order designs. Or, as the house describes it: "fuses the spirit of couture with the ease of ready-to-wear".
"The decision to present Alberta Ferretti Limited Edition for the first time during the days of haute couture is a natural evolution of the collection," said Ferretti. "The collection reflects my desire to create ever more exclusive, detailed designs, to meet the needs of my most discerning customers."
The show is scheduled to take place on July 3, before Atelier Versace, in the halls of the palacial Parisian headquarters of Alberta Ferretti. The Italian fashion house joins other new faces set to show off the official scheudle including Giles, which will show fall 2016, Brioni, which will show Justin O'Shea's debut men's collection for the Italian house that week and Hermès, which will put on a resort presentation.
Alongside these exciting additions, Vetements (which will show spring 2017), J Mendel, Yuima Nakazato, Francesco Scognamiglio and Iris Van Herpen were recetly elecetd as guest members to the prestigious couture collections calendar and will show alongside established Haute Couture members.
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