Sunday, April 12, 2015

Young Blood Wanted At DKNY?

With  a youthful customer profile and campaign stars like Cara Delevingne and Rita Ora, it stands to reason that DKNY  would always be on the look out for the next big thing - but now it seems that a new designer might be on the brand's hit list. Industry rumours suggest that Donna Karan's younger diffusion label could be looking to tap a new creative director to helm the brand, so who is in the frame?


Pradal Gurung, one of the big names linked with the post, has not yet commented on the whispers. Likewise Andrea Lieberman of  ALC and Maxwell Osborne and Dao-Yi Chow of Public School have been reluctant to confirm or deny industry tittle-tattle, WWD reports. Jane Chung, DKNY's executive vice president of design, has been with Karan for many years and currently creates the line under the designer's overall direction.

Karan launched DKNY in 1988, adding DKNY Jeans two years later, to appeal to a younger client than her main line offering. Karan stepped down as CEO of the company, which was bought by LVMH in 2001, in 1997 and now oversees the many collections within her remit rather than designing each personally.

No comments:

Post a Comment