Jennifer Lopez Lo with her date for the evening - her then boyfriend Sean P Diddy Combs
In an interview charting the evolution of the internet-service provider, Schmidt revealed that following the singer's appearance on the red carpet at the 2000 Grammy Awards wearing that diaphanous, slashed to the navel Versace dress, the relatively new Google search engine was inundated with people wanting to see it - except that they couldn't.
"When Google was launched, people were amazed that they were able to find out about almost anything by typing just a few words into a computer. It was better than anything else, but not great by today's standards," Schmidt explained. "So our co-founders Larry Page and Sergey Brin - like all other successful inventors - kept iterating. After all, people wanted more than just text. This first became apparent after the 2000 Grammy Awards, where Jennifer Lopez wore a green dress that, well, caught the world's attention. At the time, it was the most popular search query we had ever seen. But we had no sure-fire way of getting users exactly what they wanted: JLo wearing that dress. Google Image Search was born."
Google isn't the first big-name brand to credit the dress with a lucrative turning point in its brand history. Its creator, Donatella Versace, also noticed a popularity surge.
"It was an unexpected success," she told the Canadian Press back in 2008. "The next day Jennifer was all over the place with people talking about her in that dress. It was one of those moments like Gianni had with Elizabeth Hurley and the safety-pin dress."
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