Cameron Diaz´s latest role, as the artistic director of shoe label Pour La Victoire, has got her thinking about the kind of women she wants to dress (or shoe). Having most recently played one third of an everywoman trio in The Other Woman
(playing the serious workaholic alongside Kate Upton's naive babe and Leslie Mann's sweet-natured wife), Diaz has had plenty of time to think about the kind of woman that appeals to her - and her girl is a passionate one.
"My goal as artistic director is that our brand doesn't presume to tell you who or what you should be, it is meant to help you be who you are," she said. "We believe in celebrating victories, large or small, from personal to professional to creative, and empowering women who are fully engaged in their passions."
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| Cameron Diaz |
To epitomise the Pour La Victoire woman, Diaz has enlisted model and filmmaker Olya Zueva to appear in the campaign - heaping praise upon much more than just her looks.
"Olya has been an amazing partner in this endeavour - she is the embodiment of the spirit of PLV," Diaz told Lucky. "She is interested and interesting and she truly lives life with her eyes wide open. She is modern, self-possessed and relatable, with an effortless sense of personal style."
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