Thursday, December 26, 2013

Who's That Girl?

Sometimes a model comes along who just ticks all the boxes at the right time - and, right now, Malaika Firth is that girl.

Signed in 2011 by Premier as a skinny, shy 17-year-old, the London-based model has achieved more in the last year than models with 10 years more experience: gracing the  Victoria´s Secret catwalk, the cover of Vogue´s More Cash Than Dash supplement, Beyonce´s House of Dereon catwalk, the new Burberry campaign - and becoming the first black model to appear in a Prada campaign since Naomi Campbell in 1994.

Malaika Firth
"When Malaika first came into the agency, I was struck by her sweet but exotic looks and delicate bone structure," Annie Wilshaw, director of Premier's new faces division, told us in 2011. "After working with her in the studio for 20 minutes, I was even more confident about her potential as her personality is fantastic. She also has a strong natural sense of how to move in front of the camera, which is rare for potentials her age."

Inspired by Jourdan Dunn and Tyra Banks - two of her modelling idols - Firth is determined to remain true to herself while she climbs the fashion ladder, and is supported by her close family at every turn. The model least likely to be spotted rolling out of a nightclub at 3am, she is quiet and Christian in her beliefs - but don't mistake her reserve for a lack of ambition.

"I would love to be on the cover of British Vogue," she said. "And my favourite model is definitely Tyra Banks, because she not only is a model but she is also a great businesswoman and actress."

Watch this face.

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