"In front of the camera, she makes you feel like she is the only girl in the world," said Rousteing. "When the woman that inspires you wears your creations, your vision feels complete."
|Rihanna For Balmain|
The adverts were shot in New York by Inez van Lamsweerde and Vinoodh Matadin, with styling by Mel Ottenberg - Rihanna's personal stylist. The star has previously fronted campaigns for Armani Jeans.