"For the new Escales collection - which is cheerful, colourful and bursting with energy - we needed a woman who was both chic and modern," said the label's international communications director, Marie-Sabine Leclercq. "Alexa Chung is the woman who embodies it the best. Her enchanting gaze, which is very strong and very present, gives the campaign a lot of personality. She has energy and confidence."
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| Alexa Chung For Longchamp |
Chung's relationship with the label started after she DJ'd at the brand's London flagship opening party in September. A meeting the following deal cemented the deal, and the campaign was shot in St-Tropez last month by Max Vadukul.
"The whole team fell under her spell," said Leclercq. "She immediately had a real vision and made a very on-point contribution to the looks for the shoot. There was such a synergy and an energy that we all went home delighted with this initial experience with her."
Previous Longchamp muses include Kate Moss and Coco Rocha.
"The whole team fell under her spell," said Leclercq. "She immediately had a real vision and made a very on-point contribution to the looks for the shoot. There was such a synergy and an energy that we all went home delighted with this initial experience with her."
Previous Longchamp muses include Kate Moss and Coco Rocha.
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