Alessandro To Be Honoured At BFA´s

With exactly one week to go until the 2015 British Fashion Awards, another important recipient has been announced: Gucci's Alessandro Michele. The creative director will be given the International Designer Award at the annual ceremony which will take place next Monday, in recognition of his "remarkable achievements in his role," the British Fashion Council said this morning.

"Alessandro Michele is a phenomenon at Gucci. His exciting eclectic aesthetic has made an overnight impact on global fashion trends," said Natalie Massenet. "It is not just that he has made the brand covetable and the product so desirable. He has also reinvigorated the retail experience bringing back playfulness and magic to the flagship store. This is a man who has his customer in his heart and celebrates them."

Since taking the helm in January, Michele has transformed not only the aesthetic of the brand but the buzz around it, resulting in countless commentaries praising his efforts - not to mention the brand's bottom line reflecting the new positive outlook.

Last week it was announced that Nick Knight will be receiving the Isabella Blow Award for Fashion Creator, while the Outstanding Achievement Award which will this year will be given to Karl Lagerfeld.