"Instead of having a traditional show this season, I decided to try something new," Ford told WWD. "I wanted to think about how to present a collection in a cinematic way that was designed from its inception to be presented online."
It's by no means Ford's first foray into film, following his critically-acclaimed directorial debut, A Single Man, in 2009, Ford is now working on his second big-screen outing. Nocturnal Animals, which he is set to be shooting until late November, stars Amy Adams and Jake Gyllenhaal - and is due for release next year.
The designer's autumn/winter 2015 show in February was held off schedule in LA in order to coincide with the Oscars.