Sunday, March 1, 2015

Lulu Kennedy For M&S

Marks & Spencer has enlisted Fashion East founder Lulu Kennedy to create a capsule collection for its Indigo denim range. Kennedy, who is also co-founder of fashion label Lulu & Co. has never collaborated with a high-street retailer before.

"My love affair with denim began at an early age - so it was second nature for me to develop a casual range as my first high-street venture," Kennedy explained. "Working on the Indigo Collection for Marks & Spencer has been very natural and fun."

"Collaborating with Lulu on this capsule range has been an exciting process," Karen Peacock, head of design for Indigo Collection said. "Her love of travel and holidaying in Mexico has inspired this summer collection and brings a fresh look to the Indigo range and her wealth of experience in the industry has been invaluable. We are eagerly anticipating the reaction."

The 19-piece collection - comprising bold, printed separates, distressed denim and global inspired accessories - will launch in May.

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