LVMH and eBay have settled their counterfeiting dispute, and have vouched to work together to curb the online sale of luxury fakes. LVMH first began court proceedings in 2008 against the resale marketplace, which has been ordered to compensate the French luxury conglomerate several times for allowing fakes to be sold.
"Thanks to our joint efforts, consumers will enjoy a safer digital environment globally," the companies said in a joint statement, The Business of Fashion reports, without further expanding on the measures employed. The "cooperative measures" implemented will set about "protecting intellectual property rights and fighting the online sale of counterfeit goods."
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Several online marketplace sites - including Vestiaire Collective and The Real Deal - have been born out of the fact that customers now want to receive some assurances that the piece that they are buying is genuine. LVMH and eBay's new agreement may go some way to helping it catch up with such competitors in terms of authenticity, although the road back may be lengthy.
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