Eagle eyed Twitter users spotted earlier this week that a "Buy now" button appeared alongside tweets containing links to products sold through Fancy, an online shopping site, and that clicking on the button took them to a checkout page. The feature is no longer working, but hints that the social media platform may be coming to the ecommerce table - albeit a little late.
Facebook added an ecommerce feature in 2012, making it possible for users to buy and send gifts to one another and Instagram shopping is booming - although still relatively unsophisticated with most brands using the comments facility to allow users to order. Nevertheless, the impact is huge, with one designer - Charlotte Beecham of scarf label Charlotte Simone - telling us that more than 40 percent of her sales this year have been from Instagram users arriving at her website from her bio link.
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| Charlotte Beecham |
Twitter investors are looking for every sign that the company can boost dependable cash flow, the LA Times reports, and the news of a second revenue stream would almost certainly please worried shareholders. Twitter has dabbled in ecommerce before - teaming up with Amazon in May to allow users to add items to their Amazon shopping basket by adding "#AmazonCart" to tweets containing links to products from the online retailer - but a more direct approach would be welcomed by users ever keen to simplify how they shop.
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