Why Cara Is Not The New Kate

Storm Model Management co-founder  Sarah Doukas has revealed the key differences between Cara Delevingne and Kate Moss.The models - who are both signed to the agency - are often compared to one another in the press.

Doukas's brother, Simon Chambers - who helps run the agency - joined her at the  Conde Nast College to give the students an insight into the world of modelling. She pointed out that there is a generational difference between the two models, with regard to what can now be done with social media.

"For Cara, it just comes naturally to use social media and it's just part of the way she lives," she said. "I mean the other day she took a selfie on the catwalk. Nobody else from another generation, perhaps Kate's, would even consider doing that."

Cara Delevingne

Chambers went on to discuss how, in this new age of social media, brands have to engage customers in a "3-D aspect". He spoke about how a campaign is no longer just about one beautiful photograph, but the model now has to be seen to be the person in that campaign and this has to be shown through all the different layers of marketing - from the campaign image to the behind-the-scenes imagery.

"Cara is a lot like social media itself - innovative, exciting and can't stop expressing herself," he said.

However, Doukas was keen to point out the importance of not allowing their girl wonder to become oversaturated in the market. She revealed that they have to turn down at least 70 per cent of what Delevingne is asked to do, admitting: "We spend our lives saying no."

Delevingne is not the only face that the owner of Storm is excited to be representing. The legendary spotter gave us an insight into who she thinks we should look out for in the next few months - Lottie Moss is expected to have a bright future ahead of her, as is Ella Richards (Keith Richards's granddaughter, who recently walked for Tom Ford and Giles). Saudi Arabian-born 19-year-old beauty Alewya Demmisse - who appeared in the latest issue of Vogue - is also one to keep your eyes peeled for.

What would Doukas's advice be to aspiring models? "Just go for it and walk through the door!" Also, remember that, "A good agency will be able to tell from even a Facebook profile or a phone photo if you have the potential - expensive portfolios are never necessary." She also warned that you should be smart about giving your information away until you know exactly who you are talking to.