Betty Adewole: Catwalk CV

Betty Adewole has a name, and a face, that you won't forget - and the fashion industry isn't likely to let you try this year, since she's set to be one of 2014's hottest models.

Scouted at 15 in her hometown of London - shopping on Tottenham Court Road, to be precise - the model has politely dismissed comparisons with another capital-born model, Naomi Campbell, asserting that, while flattered, she is "very different". After a steady start, the turning point in her career was being signed by IMG last year, and subsequently cutting her waist-length hair into a boyish crop - forcing designers in search of a new look to take notice.

Betty Adewole

From her debut on the catwalks of Loewe and Maison Martin Margiela during the spring/summer 2011 season, Adewole has become one of the industry's most sought-after catwalk faces. With appearances in some of fashion's biggest shows - from Alexander McQueen and Tom Ford to Stella McCartney and Givenchy - under her belt, she's likely to give fellow Londoners Jourdan Dunn and Cara Delevingne a run for their money in the popularity stakes when the shows begin next month.

And, come campaign season, who knows? Watch this face.