The Brandery, the winter edition of urban fashion once again emerges in Barcelona. This show for professionals, born a few years ago, is a novelty because it’s not an exclusive show for stylists, brands and buyers; the public have their dosage of interaction and they’re invited to actively participate.
Fashion shows of prestigious brands take place in the original catwalk placed in the middle of the central pavillion of the Fira de Montjuïc complex. Paying a minimum price, the visitors can stay for the afternoon in the bars and the chill out spaces eating tapas and enjoying the music of the most famous DJ's in the city.
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| The Brandery : Fashion Show |
Exhibitions of clothes, where they develop the new concepts of urban fashion, made for the numerous style and design schools of the city, will also be presented.
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| The Brandery : Tradeshow |
The show is born this year under the concept ‘Love Your Way’, an invitation for people to create their own dressing style.
The numerous offers of fashion, music and design that are found at The Brandery offer a wide range of ideas and suggestions for all those who are looking for a new style, both personally and professionally.
Like in the past edition, The Brandery will develop in two areas: a space dedicated to the exhibitions of the brands and the professionals (with speed dating to make business) and another called ‘Xperience Brandtown Moda’, open to the public so that the visitors can attend the fashion shows (by stylists such as Custo Barcelona), listen to the live music of the Sonar artists or interact in person with the most prestigious brands.
A weekend dedicated to fashion.
The Brandery is unmissable for any person who is looking for inspiration for their style. The new motto, ‘Love your way’, indicates the need of each individual to identify a unique and personal image and style through fashion or art. To allow a bigger intake of public, the event will open its doors for the first time from Friday to Sunday.
The concerts and fashion shows at The Brandery.
Fashion and trends mix in the showpiece event of winter in Barcelona. In the previous edition, in July, with the help of Música Avanzada (Sonar), artists such as Ladytron, Nouvelle Vague, Hercules & Love Affair, Delorean Azari & III and Carlos Jean attended it, which attracted many fans.
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| The Brandery : Concert |
While the catwalk at The Brandery offers a great fashion show in movement, another focal point for the visitors is the ‘OTSF’ exhibition which presents initiatives of the most important design schools in Barcelona. Also, a space dedicated for thinking invites people to attend conferences by fashions gurus that offer a laboratory of ideas and explain the trends for the 2013 season.
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