On 2nd February, Gerber and Jimmy Choo will release a four-piece capsule collection inspired by her favorite Cruz boot and by her love of ’90´s style. (A preview of the collaboration is on the Jimmy Choo website). Along with Jimmy Choo’s creative director Sandra Choi, Gerber has designed a brown snakeskin version of the Cruz, as well as a tan suede ankle boot, a black mule, and a slingback kitten heel.
Fifteen percent of sales from the collection will be donated to St. Jude Children’s Research Hospital, a charity that Gerber has been involved with since she was a five-year-old. As she explains, “The fact that they were so open and willing to help with the charity that I have always been very close to, that’s what makes me most excited about being a part of this collaboration.” She adds, “If I were at St. Jude’s, I would hope that there was someone advocating for me in the position that I’m in. I try and do that for those kids and give them hope and inspiration.”
Gerber had a strong point of view about the collaboration: She wanted to create practical, comfortable shoes for women who too often feel strained by ultra-high heels in their day-to-day lives. “I wanted to be able to wear these shoes all day and then out to dinner,” she explains. So she studied various fabrications and shoe constructions in order to figure out the ideal formula for a 24/7 collection, and decided that there was a lot to learn from the ’90s. “There are so many factors when it comes to designing a shoe,” she says. “I think that’s why, subconsciously, our shoes are so special to us. Not only because of the amount that goes into making them, but also because they’re holding us up all day.”
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