Giles Deacon´s Everyday Luxury

He is well versed in fashion collaborations but for Giles Deacon his latest with Debenhams is a particularly poignant one, since the London Fashion Week star worked there as a menswear designer before setting up his eponymous label. Since then he has become a household name in his own right, so how does it feel to come full circle?

"Ha! It's great to be back at Debenhams," laughed Deacon. "Of course the retailer has changed dramatically since my time working there but it's great to be working for such an institution. I'm sure we all have a personal connection to the store as it caters to such a broad church of customer."

His collection for the department store certainly has the attributes that appeal to a wide range of consumers: distinctive, well crafted, and at an accessible price point, what's not to want?

As a designer it's great to reach new audiences, it's about transcending that gap between bespoke and off-the-peg," he explained. "Collaborating with Debenhams enables customers to buy high-quality, designer clothing at high-street prices and I want every woman to be able to say that they are wearing Giles Deacon and with this collaboration that makes it all possible. Also, I don't always have the opportunity to create slightly more casual pieces in my main line so it's been great having the chance to do that with my Debenhams range."

Modelled by the delightful Daisy Lowe, the collection is one that while it will appeal to Deacon's "everyday woman", as he puts it, it will also make her daily commute a catwalk if the designer has his way.

"Every occasion is an excuse to slip on an elaborate full skirt, a faux fur bolero or a perfectly fitted LBD," he shared. "My woman is fearless and always dresses to impress and never wastes an opportunity to do so!"

Giles Deacon Edition At Debenhams is available in store now.