House Of Holland Launches Menswear

Henry Holland has followed in the footsteps of his fellow London Fashion Week designers Jonathan Saunders and Richard Nicoll, and announced the launch of a menswear line that will debut this June at London Collections: Men and be immediately available for sale.

The British designer has run his label since 2008 when he graduated from Lulu Kennedy's Fashion East hall of fame. The new collection is the first time that he has stepped outside the womenswear arena - a move that was helped by funding from the BFC Fashion Trust - and he's excited for the challenge.

"I think the timing is right for us as a company, also the menswear market is growing at such an incredible pace it feels right. Plus it's about time I got some free clothes," Holland told us today. "The idea behind the launch of the menswear is really an additional line and a focus to a male customer. The womenswear collection will continue to show four lines a year as before. We have taken on two more people to deal with the extra collections but we are still a very small focused team."

So what can we expect from the forthcoming line?

"I think that while the menswear market is growing at such a fast pace, there is a gap for a young playful menswear brand with the House of Holland DNA," he explained. "I have created the collection with myself and my team in mind, pieces that we love and would want to wear - hopefully this will be the same for our customers. The HoH man is a strong confident person, fashion focused, with a playful sense of humour."