Friday, December 26, 2014

Mayo Returns Home

With the days getting progressively shorter, any exposure to colour is greatly welcomed to warm up our monochromatic routines. An injection of hues from the Emerald Isle by Julie O´Connell and her fashion label Mayo is doing just that.


Julie has just returned back onto home soil, after spending two years in the Catalan fashion city of Barcelona.

´I felt I achieved an amazing learning experience during my time there. I was able to develop my style, network with a wealth of talented designers, and show my collections twice in the 080 Barcelona Fashion showrooms. Even Paris Hilton dropped by.´


Due to the popularity of Julie´s sartorial offerings, several stores in Barcelona have snapped up her key pieces, amongst them, Lailo Vintage where her funky accessories and homeware can be found. The collection of articles take the form of every colour of the rainbow, and sit complimentarily beside her Barbie doll rings and lamps.


Within Cork,city centre, Julie still continues to teach and mentor young designers at weekend workshops, while developing her exposure at national level.

´Mayo is currently stocked in Devilish Designs by Gina Cork, Moonshine Cork and the new outlet of Isobella Ru.´ Julie stated as she discussed her future plans for 2015 and beyond.


´Mayo is hoping to relocate to Berlin next year but will continue to travel, create and hopefully spread Mayo worldwide.´ For Julie, Tokyo still remains one of the most inspiring cities she has ever lived in and a reconnaissance trip back over the water there seems a strong possibility. Watch this space for her latest forthcoming collections.Although, given the current success Julie is attaining, it may be difficult not to miss.

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