David Beckham is following in wife Victoria's footsteps by launching his own label with Simon Fuller. The deal is with Global Brands - a subsidiary of the Hong Kong-based consumer brands supplier Li & Fung - who are also responsible for the distribution of Calvin Klein, Tommy Hilfiger and New Balance goods among others.
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| David Beckham |
Global Brands has previously talked about its interest in "creating large-scale global brands in partnership with a select number of high-profile iconic sports and entertainment stars and rights holders," reports WWD. It cited Beckham's "star power and status as one of the world's most famous sports and style icons," and Fuller's "deep understanding of consumers, talent, and sports and entertainment rights," as the reasons for pushing ahead with the deal, which is said to be a men's sportswear label.
Fuller, who has been a business partner and adviser to the Beckham family since the Spice Girls' days, has steered the Victoria Beckham label to the global success that saw it win the British Brand award at this week´s British Fashion Awards.
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