Well, Well, Well, Fashion is making an amazing rise in mixing with intriguing technology. Last night, Ralph Lauren staged the much talked about 4D fashion show in New York City and in London. It featured a 10 minute 4D light installation which was projected onto the façade of the designer’s London and New York City flagship locations. The incredible show was put on to celebrate 10 years of RalphLauren.com in the U.S. and the launch of e-commerce in the UK.
This global event marked a first for the fashion world and further reinforced the brand’s dedication to innovation by seamlessly combining art, fashion, music and fragrance into a modern 4D moment that had never been seen before. The vibrant world of Ralph Lauren illuminated the evening sky as moving footage of iconic product was brought to life on the façade in a culmination of fashion, art and technology
“While celebrating 10 years of RalphLauren.com in the U.S. and the launch of e-commerce in the UK, we look forward to exploring new ways to tell our brand’s story through innovation and technology,” said David Lauren, Senior Vice President of Advertising, Marketing and Corporate Communications. “The light show is an extension of the Company’s dedication to pioneering the digital space with exciting and unique concepts.”