BASTARDS Takes Dog Wear To A Whole New Level

Dog owners will certainly be the first to tell you that buying cool accessories for their canines is one of the most exciting things to do. Many of the collars and jackets that dog wear brands create tend to be on the playful side with the usage of vibrant colors and patterns, but BASTARDS — an emerging imprint — is looking to shake up the game with its sleek and tech-focused dog products. To put it in streetwear parlance, think of BASTARDS as a blend of the aesthetic of ACRONYM but with utility-inspired elements of Matthew W. Williams‘ 1017 ALYX 9SM.

In terms of doggie garments, the brand has reimagined the design of a raincoat. Its signature BASTARDS Coat is constructed with a water-resistant, lightweight and durable material that comes dressed with either a matte or waxed finish. Additionally, the collars have been elongated which comes in handy for rougher weather conditions. Elsewhere in their assortment of products, the brand has an extremely durable GT CobraⓇ Buckle that’s features 100% leather collars, a rope leash that’s engineered with materials found in bulletproof vests and softshell pillow for your pet to lounge on.