Hearst joined Chloé in 2020, bringing her sustainability ethos to the Richemont-owned brand while splitting focus with her eponymous label, which has continued to show collections at New York Fashion Week. The departure from Chloé will see Hearst turning her full attention back to her label, with her final Chloé collection to be shown at Paris Fashion Week during the Spring/Summer 2024 season, according to sources cited by WWD. Chloé did not respond to a request for comment.
Hearst is credited with ushering in a focus on sustainability at Chloé alongside CEO Riccardo Bellini, who could not be reached for comment. During Hearst’s tenure, Chloé became the first luxury brand to receive a B Corp certification and introduced a Social Performance & Leverage tool, an open-source platform where brands could evaluate suppliers’ performance across indicators including gender equality and living wage. The brand also launched Chloé Vertical, a resale programme paired with digital IDs meant to move Chloé closer to a circular business model, and Hearst introduced collections featuring recycled denim.
Hearst’s collections for Chloé have been well received. Most recently, Richemont — which does not break out sales for Chloé — said that the division including the brand rose 13 per cent in revenue for the fourth quarter over the year prior.
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