With the support of the British Fashion Council, British Vogue, Burberry and Paul Smith, one brand or designer will receive a £200,000 cash prize, in addition to mentoring and advice to help grow their business. Making up the judging panel? Vogue’s Edward Enninful and Sarah Harris, Munroe Bergdorf, Sarah Mower, Alexa Chung, chief executive of the BFC Caroline Rush, Financial Times fashion editor Lauren Indvik, and Burberry chief marketing officer Rod Manley.
Narmina Marandi and Tania Fares, co-chairs of The BFC Foundation, echo her sentiment: “The continued growth of the BFC Foundation and the support of initiatives like BFC/VDFF comes at a very critical time for our designers, who face one of their toughest years to date in propelling their businesses forward,” they say. “Seeing such an exciting and vibrant shortlist is proof that our British designers are still at the centre of global creativity. We need to continue to harness and support this talent for years to come.”
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