Dior will reveal a new capsule collection guest-designed by Denim Tears during an event at the Grand Egyptian Museum in Cairo on 2 December. “This line celebrates the inventiveness of the house of Dior and the strength of its creative dialogues,” Dior said in a laconic statement.
Jones’s previous guest designer was Californian designer Eli Russell Linnetz of Californian-based brand ERL. They presented their capsule as part of the resort show against the backdrop of the Los Angeles beachfront. Jones, a master of collaborations, has previously also joined forces with the likes of Sacai, Kaws and Daniel Arsham. In 2017, as Louis Vuitton’s men’s artistic director, Jones also oversaw the brand’s iconic collaboration with Supreme.
The new tie-up with Emory demonstrates the hold streetwear still has on luxury, five years on from when Supreme’s logo plastered Louis Vuitton bags. Emory, who has worked with Virgil Abloh and Kanye West, now known as Ye, founded Denim Tears in 2019 and joined Supreme in February. His brand is no stranger to collaborations: Denim Tears worked with Levi’s in 2020 on pieces adorned with a cotton wreath print, in a nod to his African American background; and Ugg in 2022.
The event will take place on the eve of Dior’s pre-fall 2023 menswear show at the Pyramids of Giza at Al Haram. According to HSBC estimates, sales of Christian Dior Couture surged to €8.8 billion in 2022.
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