Wednesday, November 23, 2022

Kanye West Sells Balenciaga, Adidas, And Gap hoodies For $20

Kanye West gave a tour around his Los Angeles workshop to an online news site. He showed 100 cut-up hoodies from Balenciaga, Adidas, Yeezy, and Gap, which he will sell for $20.
The clothes are left over from when the companies cut ties with Ye after his antisemitic comments.

Ye, formerly known as Kanye West, says he's selling Balenciaga, Adidas, and Gap hoodies for $20, in a video published by celebrity news site X17.

The rapper-turned-fashion designer gave a tour around his Los Angeles workshop, where ten employees can be seen working with sewing machines. Hundreds of garments are hung on rails, or laid out on tables and across the floor.

Many of them are labelled with his "Ye24" campaign, as West also confirmed he will run for president once again in 2024 . It is unclear if the fashion houses' hoodies are part of this, or a separate endeavor, as they are unbranded.

Ye said: "I cut up 100 hoodies" from Yeezy, Balenciaga, Gap, and Adidas, "and everything we do is going to cost $20."

The companies all cut ties with Ye in the wake of his antisemitic comments last month, with Adidas consequently halving its 2022 earnings forecast.

The German sportswear company also said it will sell more Yeezy designs under its own Adidas branding, because it still owns the copyright, not Ye.


Explaining the thinking behind the $20 hoodies, Ye said: "We need to make sure everyone receives the same level of cuts, the same level of food, same level of water, same level of education."

"We're engineering opportunities, we're getting past the past, we're focused on the future," West continued.

On Monday, Ye made a comeback to Twitter as he tweeted the Hebrew greeting "Shalom" – having previously been suspended for saying he will go "death con 3" on Jewish people.

In the video, he also shows some new jackets he's designed, gifting one to the cameraman before correcting him on his new name, Ye.

He acknowledged "it's gonna take us a while to update," before adding: "As a species we need to update together. Everything's been so divisive: when they say 'diversity,' people look at that like it's a good thing, but we're the United States of America."

Balenciaga and Gap did not immediately respond to Insider's request for comment, while Adidas declined to comment.

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