Thursday, July 29, 2021

AZ Factory Will Cap Off PFW With A Show Celebrating Alber Elbaz

When Alber Elbaz died in April, fashion lost not only one of its most celebrated designers but one of its best cheerleaders. Elbaz was a glue between designers, retailers and fans, often appearing in the front rows of other brands’ shows and offering words of wisdom to anyone who crossed his path. His runway shows, too, were some of fashion’s most fun, with good music, snacks, and revelry replacing the froideur that can permeate other events. At Paris Fashion Week this September, Elbaz’s label AZ Factory will commemorate his spirit with a runway show called “Love Brings Love.”


Scheduled as the closing event of the week, with an 8 pm slot on 5 October, the show “will pay tribute to Alber’s creative vision and his extraordinary love for the fashion family,” per a release. Other details are scant, but considering the many lives and hearts Elbaz touched in the industry, you can expect it will be a well-attended and emotional event.

AZ Factory, Elbaz’s direct-to-consumer brand founded at the start of 2020, has continued operations since his passing, though whether the show will feature new or archival creations has not been announced. What is certain is that there won’t be a dry eye in the building. That, and there will probably be some delicious treats… as Elbaz always said: “If it’s not edible, it’s not food. If it’s not wearable, it’s not fashion.”

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