Alexander McQueen & Bottega Veneta Are Offering Virtual Distractions

It seems everyone is using quarantine to perfect an array of hobbies or tune into HouseParty to catch up with friends over a solo wine. Meanwhile, fashion houses have taken to social media to present their offerings of the ultimate self-isolation activities.

From cosy Bottega Veneta movie nights, to an ongoing series of artistic projects from Alexander McQueen, there’s something for everyone. And, while your old school friend has suddenly emerged as an avid baker on Instagram, your distant relative is a poetry enthusiast and your neighbour is a TikTok dance routine superstar, why not take inspiration from fashion industry leaders and try something new?

Bottega Veneta

The multifaceted “Bottega Residency” will see talent take over the Bottega Veneta social channels (YouTube, Spotify & Instagram) to present a variety of interactive content. As creative director Daniel Lee says: “Creativity and strength lie at the heart of Bottega Veneta. In this highly distressing time, we feel a responsibility to celebrate those values and ignite a sense of joy and hope in our community and beyond.” Live music, recipes and movie nights are all on the agenda for the brand’s latest endeavour. Clear your schedules.

Alexander McQueen

If you’re a fan of McQueen archive imagery (and who isn’t) then now is your moment. “McQueen Creators” is a new project conceived by the brand that encourages followers to engage artistically with their favourite Alexander McQueen pieces, to be shared across their social media channels – from 3-D creation to home-embroidery, the brand has your weekend plans sorted. The creative concept will change each week and will include digital tutorials from the brand’s teams and collaborators. Up first: a project inspired by the current Roses installation at its New Bond Street store. “Together we will be sketching the finale Rose dress from autumn/winter 2019.”

Loewe

The #StayAtHome period means that art gallery and museum visits aren’t currently possible. Not to worry: let Loewe’s “En Casa” initiative satiate your art cravings. Its series of online workshops, tours and events will be streamed through Instagram Live on weeknights and weekends, bringing together previous artistic collaborators of the brand and finalists of the Loewe Craft Prize to celebrate “craft, innovation and artistic expression”.

JW Anderson

JW Anderson has instigated an online Q&A series and encouraged its followers to choose who they’d love to ask questions. “We’re making videos from home with some of our favourite people and we need YOU (included in those favourite people) to participate,” read a statement on the brand’s Instagram feed. Though the full guest line-up is yet to be announced, Tyler Mitchell has been revealed as the first in the hot seat. JW’s audience were instructed to send a DM or a video with their questions for the renowned photographer and filmmaker.