The foursome also star in the campaign for the pre-summer collection, which is due to land in stores in April. The range comprises a mixture of influences - taken from the individual styles of each girl - allowing shoppers to create their own model-off-duty look.
"The New Icon collection from H&M is very flattering and suits all of your needs. It's super cool and for your everyday girl who wants to look great and feel comfortable at the same time," said Smalls. "I loved the look I was wearing because it's something I would see in the store and would want to wear."
The range includes fashion staples, such as a black leather jacket, lace mini skirt or frayed denim cut-offs, combined with a heavy focus on urban streetwear accessories. Embellished vests and simple T-shirts can be paired with low-heeled ankle boots, a leather necklace, wide-brimmed hat or fringed bag - perfect attire for summer festivals.
"These days I feel that every girl needs a perfect leather jacket to give themselves a cool factor," said Wen. "The jacket in this collection is amazing - [the whole collection] really fits into my personal style and it's something that I will definitely wear on a daily basis."
Groeneveld added: "I'm so happy and proud to be a face of H&M New Icon Collection together with these amazing other girls. The collection has so many great additions to any wardrobe and it's so easy to mix it up and always look great."