Saturday, September 17, 2011

Karl Lagerfeld To launch Fragrance That Smells Like Books

You know print is in danger when it suddenly is exotic enough to inspire a perfume.

Designer Karl Lagerfeld  the eccentric creative director at Chanel and Fendi, as well as his own eponymous label  has announced  a new fragrance called Paper Passion, which will smell … like books. (Whether it will smell like the freshly printed and bound trade books you find at Barnes & Noble or the musty old things you unearth while rifling through used-book bins is uncertain.) His marketing company  reports that the perfume will come packaged in a hollowed-out hardcover tome.


Lagerfeld has long been known as a voracious reader: His enormous personal library  contains about 300,000 books.

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