Prada has become the latest major fashion house to go fur free. As of September, (for their spring/summer 2020 collections) the luxury group, which includes Prada and Miu Miu, will no longer use animal fur in its products – although existing stock made before the new policy was put in place will continue to be sold.
“The Prada Group is committed to innovation and social responsibility, and our fur-free policy is an extension of that engagement,” said Miuccia Prada in an official statement today. “Focusing on innovative materials will allow the company to explore new boundaries of creative design, while meeting the demand for ethical products.”
The decision was reached following “positive dialogue” between the luxury group and the Fur Free Alliance, an international coalition of over 40 organisations – including Lega Anti Vivisezione (LAV) and the Humane Society of the United States (HSUS) – advocating for the protection of animals.
Joh Vinding, chairman of the Fur Free Alliance, applauded the Milanese group for the move: “The Prada Group now joins a growing list of fur-free brands that are responding to consumers’ changing attitudes towards animals.”
Fur Free Alliance programme manager Brigit Oele said the pledge shows “that this global movement is gaining momentum fast. It’s very unlikely that fur will ever return as an acceptable trend”.
Since the beginning of 2017 alone, Burberry, Versace, Gucci, Chanel, Coach, Donna Karan, Michael Kors, Jimmy Choo, Diane von Furstenberg, Columbia Sportswear, Farfetch, Yoox Net-a-Porter, Burlington, Timberland, The North Face, Furla and Bottega Veneta have all gone fur free. As did London Fashion Week.