Fashion's Biggest Cheerleader Marc Jacobs Tries On Balenciaga's Much-Memed Coat For Size

The happiest coat of all,” decreed Marc Jacobs of his new XXL Balenciaga coat. The designer posted a video of himself wearing the souped-up outerwear as he bundled himself and three dogs into the back of his car, which looked comedically small for his canine entourage.

Jacobs had been a keen buyer of his Balenciaga. After stealing a front-row look at the multi-layered, multi-functional coat at the autumn/winter 2018 show, he put in his pre-order for look 67 just days later. “Demna, you outdid yourself! Literally, figuratively, and with all the layers to prove it!” he enthused about his purchase via Instagram, followed by a resounding stream of hashtags: “#gratefulnothateful #Ilovefashion #bringonthecoldweather #I’msoready”. Keep scrolling down his feed, and you'll spy another (slightly less padded) Demna Gvasalia AW18 jacket design, too.

Followers of Jacobs’s career will know that he has always been a cheerleader of fellow brands. During that same Paris show season, he applauded the presentations of Miu Miu and Chanel, as well as Balenciaga, from the sidelines. And weeks later, he supported Jeremy Scott, who interned for Jacobs at the start of his career, by keeping the front row of his Moschino x H&M show in New York warm.

Jacobs’s most memorable looks of the past, meanwhile, have been purchased from what many would deem as competitors. The much-lauded lace dress he wore to the 2012 Met Gala? A spring/summer 2012 Commes des Garçons confection that he shrugged off as “just a lace dress" while paying homage to the two heroes behind the Schiaparelli and Prada: Impossible Conversations exhibition.

"I think Miuccia Prada is such a celebration of the unconventional and so it felt like, appropriate, somehow,” he told the evening's red-carpet compere Elettra Wiedemann. “They are two women [Schiaparelli and Prada] who I have always loved the work of; I mean Schiaparelli is one of my all-time heroes and Miuccia Prada continues to be a hero of mine.”

From sheer dresses to Joey Tribbiani coats, Jacobs, the poster boy for everything that is brilliant about the industry, is, as he said himself that night, "never boring".