"House of Hackney transcends trends and plays in a quirky world of its own. We had a lot of fun co-creating a collection that invites women to play more and mix and match fearlessly without any restrictions," says Anna Nyrén, head of co-labs, & Other Stories.
The collection of ready-to-wear, accessories and shoes will "encourage a style filled with playfulness and extravagance" and has a sustainable spin: fabrics are primarily made from materials such as TENCEL® and organic cotton.
House of Hackney launched in 2011 primarily as a homeware brand, when its founders Frieda Gormley and Javvy M Royle saw a gap in the market for a trend-led interiors brand that blended traditional Victorian hothouse maximalism with modern wit. It has dabbled in clothing before; in 2012 it established its clothing line via a collaboration with Opening Ceremony. It specialises in easy shirt dresses and pyjama-style separates boasting its knock-out prints, and its homewares have found fans in Alexa Chung, Blake Lively and the jeweller Sabine Getty.
While this first reveal focuses only on the Damas dress, priced at £69, which sports a dramatic lilac floral pattern, those looking to reinvigorate their all-black winter wardrobes should circle the end of May in their diaries.