Monday, January 29, 2018

JW Anderson For Uniqlo Is Back

If Jonathan Anderson’s debut Uniqlo collection was all about mining British classics to create a new heritage line, his second homes in on specifics: 1950s Brighton beach.

“I was looking for this idea of British summer,” the Irish designer explained, and clothing “which is very lightweight, very airy, with a lot of linen and cotton that has a 1950s-subcultural movement.”

To you and I, the great British summer time might cue grumbling about the weather, but Uniqlo is well-equipped to dress Brighton beach revellers, come rain or shine.

“Uniqlo’s mission with LifeWear is to create apparel that embodies simplicity, quality and longevity and is always stylish,” said Yuki Katsuta, head of Uniqlo global research and design. “The new spring/summer collection represents an advance in fashioning attractive wardrobe basics” through fit, fabric and functionality. There’s even a pocketable parka made of a DRY-EX fabric that reduces wrinkles and is treated with a durable water repellant.

Last season’s duffel coats and Fair Isle knits have been replaced with seersucker bomber jackets, striped tees, bucket hats and totes printed with seagulls. Yes, seagulls. And naturally, there’s a JW ruffle thrown in too.

Stay tuned for a full lookbook of JW Anderson X Uniqlo 2.0, and get ready to hit the beach come April 19th.

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